Business-Centric Modelling and Visualization for Retail Promotion.
Xiaodan DongWeidong HuangJitong WangPublished in: I-DO (2024)
Keyphrases
- cross selling
- information systems
- data analysis
- supply chain
- data mining
- decision making
- business process
- business intelligence
- interactive visualization
- data visualization
- business models
- electronic commerce
- business processes
- business applications
- supply chain management
- business rules
- visualization tool
- business environment
- database
- customer behavior
- genetic algorithm
- visual representation
- visualization tools
- graphical user interface
- self organizing maps
- competitive advantage
- knowledge management
- case study
- neural network