Keyphrases
- search engine
- sponsored search
- sponsored search auctions
- web search
- budget constraints
- contextual advertising
- information revelation
- web search engines
- search advertising
- click prediction
- resource allocation
- search queries
- keywords
- incomplete information
- multi attribute
- search result
- online advertising
- mechanism design
- search behavior
- special case
- information retrieval
- auction protocol
- multi unit
- user queries
- online auctions
- user experience
- information discovery
- combinatorial auctions
- information access
- advertising campaigns
- test bed
- query logs