See Clicks Differently: Modeling User Clicking Alternatively with Multi Classifiers for CTR Prediction.
Shiwei LyuHongbo CaiChaohe ZhangShuai LingYue ShenXiaodong ZengJinjie GuGuannan ZhangHaipeng ZhangPublished in: CIKM (2022)
Keyphrases
- click through rate
- prediction accuracy
- user behavior
- training data
- end users
- user preferences
- sponsored search
- relevance feedback
- keywords
- online advertising
- ensemble classifier
- prediction model
- classification algorithm
- search engine
- web search
- naive bayes
- feature set
- user feedback
- prediction error
- collaborative filtering
- recommender systems
- user clicks
- browsing behavior
- social networks