How Social Media Predicts News Viewership - The moderating role of news theme prominence.

Jie Ren Hang Dong Gaurav Sabnis Jeffrey V. Nickerson

Published in: AMCIS (2020)

Keyphrases

social media
user generated content
news articles
real world events
news media
social networking
social interaction
brand image
keywords
news stories
event extraction
social media data
news events
short texts
social media platforms
big data
blog posts
news video
news items
social media sites
online social networks