Login / Signup
How to Retain My Consumers? Investigating Incumbents' Promotional Strategies Upon New Business Entry in the Online-to-Offline Context.
La Ta
Xun Xu
Hongyan Dai
Published in:
Int. J. Electron. Commer. (2024)
Keyphrases
</>
marketing campaigns
information systems
real time
online learning
internet marketing
decision making
data mining
business processes
context aware
contextual information
business process
data quality
business models
internet enabled
grocery shopping
online markets
online stores
online communities
real world