Clustering Algorithms for Bank Customer Segmentation.
Danuta ZakrzewskaJan MurlewskiPublished in: ISDA (2005)
Keyphrases
- customer segmentation
- clustering analysis
- clustering algorithm
- data mining methods
- customer behavior
- k means
- cluster analysis
- fuzzy clustering
- data mining
- data clustering
- clustering method
- fuzzy c means
- association rule mining
- data mining techniques
- data mining technology
- customer relationship management
- customer data
- overlapping clusters
- microarray
- decision trees
- anomaly detection