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A Pervasive Promotion Model for Personalized Promotion Systems on Using WLAN Localization and NFC Techniques.
Kam-yiu Lam
Joseph Kee-Yin Ng
Jiantao Wang
Calvin Ho Chuen Kam
Nelson Wai-Hung Tsang
Published in:
Mob. Inf. Syst. (2015)
Keyphrases
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probabilistic model
management system
formal model
control system
computational model
mathematical model
statistical model
genetic algorithm
information systems
similarity measure
context aware
parameter estimation
conceptual model
user model