Advertising strategy for profit-maximization: a novel practice on Tmall's online ads manager platforms.

Lianghai Xiao Yixing Zhao Jiwei Chen

Published in: CoRR (2022)

Keyphrases

online advertising
profit maximization
contextual advertising
display advertising
behavioral targeting
user behavior
targeted advertising
sponsored search
search advertising
advertising campaigns
internet advertising
resource manager
learning algorithm
cost function
internet marketing
keyword extraction