Knowledge Management in Customer Integration: A Customer Input Management System.
Kathrin FüllerElias AbudMarkus BöhmHelmut KrcmarPublished in: MKWI (2016)
Keyphrases
- management system
- knowledge management
- customer knowledge
- electronic commerce
- customer satisfaction
- customer behavior
- customer service
- machine learning
- retail banking
- purchase behavior
- neural network
- real world
- information systems
- case study
- data integration
- knowledge engineering
- web based learning
- decision making
- transactional data
- marketing strategies
- customer relationship management
- point of sale
- e learning
- expert systems
- website
- database management systems
- input data
- software development