Sign in
What keeps me engaging? A study of consumers' continuous social media brand engagement practices.
Kofi Osei-Frimpong
Brigid Akyamaa Appiah Otoo
Graeme McLean
Nazrul Islam
Lebene Richmond Soga
Published in:
Inf. Technol. People (2023)
Keyphrases
</>
social media
empirical studies
online shopping
social networks
decision making
information technology
big data
high school