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What keeps me engaging? A study of consumers' continuous social media brand engagement practices.

Kofi Osei-FrimpongBrigid Akyamaa Appiah OtooGraeme McLeanNazrul IslamLebene Richmond Soga
Published in: Inf. Technol. People (2023)
Keyphrases
  • social media
  • empirical studies
  • online shopping
  • social networks
  • decision making
  • information technology
  • big data
  • high school