Targeting and Signaling in Ad Auctions.
Ashwinkumar BadanidiyuruKshipra BhawalkarHaifeng XuPublished in: SODA (2018)
Keyphrases
- advertising campaigns
- behavioral targeting
- online advertising
- contextual advertising
- information revelation
- combinatorial auctions
- online auctions
- display advertising
- user behavior
- auction protocol
- bidding strategies
- group buying
- mechanism design
- communication networks
- multi attribute
- electronic marketplaces
- search advertising
- multi unit
- decision making
- reverse auction
- case study
- click prediction
- keyword extraction
- budget constraints
- normal controls
- sponsored search
- multi agent
- learning algorithm
- marginal utility