Privacy preserving and transactional advertising for mobile services.
Debmalya BiswasKrishnamurthy VidyasankarPublished in: Computing (2014)
Keyphrases
- mobile services
- privacy preserving
- privacy preserving data mining
- privacy preservation
- mobile devices
- mobile users
- vertically partitioned data
- user experience
- sensitive information
- mobile applications
- private information
- data privacy
- multi party
- secure multiparty computation
- privacy concerns
- privacy sensitive
- scalar product
- privacy protection
- sensitive data
- information services
- mobile learning
- horizontally partitioned data
- database
- information security
- mobile phone
- query processing
- privacy preserving association rule mining