Maximizing the Cooperative Influence Spread in a Social Network Oriented to Viral Marketing.
Hong WuZhijian ZhangKun YueBinbin ZhangWeiyi LiuPublished in: APWeb Workshops (2016)
Keyphrases
- viral marketing
- influential nodes
- influence spread
- influence maximization
- social networks
- greedy algorithm
- seed set
- online social networks
- social network analysis
- information diffusion
- social influence
- diffusion models
- social media
- social relationships
- diffusion model
- social networking
- social interaction
- dynamic programming
- worst case
- upper bound