Role of Social Media in Technology Adoption for Sustainable Agriculture Practices: Evidence from Twitter Analytics.
Jitendra YadavAvikshit YadavMadhvendra MisraNripendra P. RanaJianlong ZhouPublished in: Commun. Assoc. Inf. Syst. (2022)
Keyphrases
- social media
- technology adoption
- social media data
- factors that influence
- user generated content
- big data
- social networks
- social networking
- social media platforms
- social influence
- innovation diffusion theory
- social interaction
- online social networks
- factors influencing
- public opinion
- social media sites
- social networking sites
- online communities
- twitter users
- social media content