Predicting e-commerce company success by mining the text of its publicly-accessible website.
Dirk ThorleuchterDirk Van den PoelPublished in: Expert Syst. Appl. (2012)
Keyphrases
- publicly accessible
- website
- text mining
- researchers and practitioners interested
- data mining technology
- business activities
- web logs
- electronic commerce
- information retrieval
- text retrieval
- case study
- free text
- web mining
- text documents
- database
- manufacturing companies
- semantic information
- data mining techniques
- knowledge discovery
- data mining
- organizational structure
- customer relationship management
- databases
- web usage mining
- text data
- mining algorithm
- frequent patterns
- search engine
- key concepts
- web content
- sequential patterns
- customer service
- data mining algorithms
- automatically extracting
- web documents
- text classification
- click stream