Cyber warranties: market fix or marketing trick?
Daniel W. WoodsTyler MoorePublished in: Commun. ACM (2020)
Keyphrases
- market competition
- short and long term
- decision making
- small and medium sized
- long term
- website
- data mining
- mobile payment
- customer retention
- database marketing
- marketing strategies
- customer base
- competitive environment
- cyber security
- competitive advantage
- cyber defense
- social media
- financial services
- market share
- consumer behavior
- financial data
- potential customers
- business opportunities
- customer relationship management