What triggers impulse purchase in Facebook commerce?
Lai-Ying LeongNoor Ismawati JaafarAinin SulaimanPublished in: Int. J. Mob. Commun. (2018)
Keyphrases
- electronic commerce
- social media
- social networks
- social networking
- online social networks
- social media platforms
- young adults
- purchase behavior
- social networking sites
- online social
- social relationships
- active databases
- gaussian noise
- assisted learning
- image processing
- marketing strategies
- online shopping
- impulse noise
- business models
- social interaction
- electronic markets
- digital images
- social network sites
- potential customers
- database systems
- social graphs
- information retrieval
- information systems
- decision process