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Factors Influencing Consumers' Intentions to Switch to Live Commerce From Push-Pull-Mooring Perspective.

Qun ZhaoChun-Der ChenZhongyun ZhouRuihan Mao
Published in: J. Glob. Inf. Manag. (2023)
Keyphrases
  • factors influencing
  • factors affecting
  • internet shopping
  • real time
  • high speed
  • electronic commerce
  • viewpoint
  • grounded theory
  • social media
  • intention recognition
  • mental states
  • product information