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Social-Media-Marketing im Hochschulbereich.
Manuel Burghardt
Markus Heckner
Tim Schneidermeier
Christian Wolff
Published in:
ISI (2011)
Keyphrases
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social media
social networks
social interaction
social media platforms
social networking
user generated content
online consumer
online marketing
social media data
big data
online forums
social networking sites
social media sites
online social
viral marketing
online communities
information technology
data sets