Toward Achieving the Core Goals of Digital Business Transformation: A Preliminary Study.
Malak BaslymanAzzah AlGhamdiSarah AlMuhayshPublished in: MoDRE@RE (2020)
Keyphrases
- information systems
- decision making
- business goals
- business processes
- business process
- business models
- electronic commerce
- databases
- supply chain management
- business partners
- return on investment
- enterprise systems
- linear transformation
- digital media
- business rules
- competitive advantage
- business intelligence
- data mining
- data sets
- business applications
- service delivery
- big data
- transformation rules
- life cycle
- competitive intelligence
- information technology
- activity monitoring
- cross selling
- digital campus