Research on the Influence Mechanism of Privacy Concerns on Online Behavioral Advertising Acceptance.
Yixuan YaoLi LiPublished in: WHICEB (3) (2024)
Keyphrases
- privacy concerns
- theory of planned behavior
- behavioral intention
- personal information
- privacy preserving
- private information
- online advertising
- privacy preserving data mining
- information disclosure
- data privacy
- distributed data
- information security
- security and privacy issues
- internet advertising
- data structure
- databases
- privacy protection
- internet marketing
- database
- online communities
- data sets