User Response in Ad Auctions: An MDP Formulation of Long-term Revenue Optimization.
Yang CaiZhe FengChristopher LiawAranyak MehtaGrigoris VelegkasPublished in: WWW (2024)
Keyphrases
- long term
- display advertising
- contextual advertising
- user interaction
- short term
- optimization procedure
- budget constraints
- optimization algorithm
- markov decision processes
- quadratic programming
- linear program
- sealed bid auctions
- optimization criteria
- lagrange multipliers
- online advertising
- reinforcement learning
- user preferences
- optimization problems
- end users
- recommender systems
- user interface
- mathematical programming
- utility function
- robust optimization
- markov decision process
- collaborative filtering
- relevance feedback
- efficient optimization
- targeted advertising