Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform.
Ruchi PayalNitika SharmaYogesh K. DwivediPublished in: Electron. Commer. Res. Appl. (2024)
Keyphrases
- real world
- technology adoption
- internet enabled
- case study
- factors that influence
- adoption decisions
- real time
- data mining
- student engagement
- rapid development
- data sets
- behavioral intention
- e government
- wide range
- factors influencing
- widespread adoption
- information technology
- experimental platform
- learning environment
- lotus notes
- internet technology
- cost effective
- synthetic data
- critical mass
- technological innovations