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Integrating operations and marketing decisions using delayed differentiation of products and guaranteed delivery time under stochastic demand.
Thyagaraj S. Kuthambalayan
Peeyush Mehta
Kripa Shanker
Published in:
Eur. J. Oper. Res. (2014)
Keyphrases
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stochastic demand
decision making
customer demand
inventory control
infinite horizon
consumer behavior
lead time
decision makers
supply chain
optimal policy
data mining
customer service
lost sales
graphical models
markov chain
objective function