Online Conversation and Corporate Reputation: A Two-Wave Longitudinal Study on the Effects of Exposure to the Social Media Activities of a Highly Interactive Company.
Corné DijkmansPeter KerkhofAsuman Buyukcan-TetikCamiel J. BeukeboomPublished in: J. Comput. Mediat. Commun. (2015)
Keyphrases
- highly interactive
- longitudinal study
- social media
- reputation management
- user friendly
- case study
- motivational factors
- social media sites
- online social
- reputation systems
- online social media
- social activities
- social networks
- online learning
- activity recognition
- big data
- social media data
- social networking sites
- customer service
- social networking
- competitive intelligence
- social interaction
- online services
- user generated content
- online communities
- online social networks
- peer to peer
- business strategy
- user interface
- multi agent systems
- natural language
- student teams