Creating a Customer Journey for Immersive Virtual Reality Shopping Environments: Investigating Customer Touchpoints and Purchase Phases.
Aysu ErensoyAnuradha MathraniAlexander SchnackJonathan ElmsNilufar BaghaeiPublished in: OZCHI (2023)
Keyphrases
- virtual reality
- virtual environment
- electronic commerce
- point of sale
- purchase behavior
- online stores
- internet shopping
- virtual world
- marketing strategies
- virtual reality environments
- three dimensional
- photorealistic
- customer satisfaction
- augmented reality
- online shopping
- virtual reality technology
- virtual space
- multi sensory
- computer animation
- computer graphics
- customer relationship management
- interactive virtual
- virtual museum
- potential customers
- dynamic environments
- consumer behavior
- product information
- virtual humans
- virtual training
- visual data mining
- purchasing behavior
- haptic interaction
- computer interface
- force feedback
- mixed reality
- computer generated forces