Do the attributes of products matter for success in social network markets?

Paul Ormerod Bassel Tarbush R. Alexander Bentley

Published in: WSC (2012)

Keyphrases

social networks
consumer products
social media
market share
social network analysis
viral marketing
online social networks
attribute values
social networking
link prediction
network structure
online communities
information diffusion
product line
complex networks
multi attribute
social network sites