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Are Sponsored Links Effective? Investigating the Impact of Trust in Search Engine Advertising.

Yan LuMichael ChauPatrick Y. K. Chau
Published in: ACM Trans. Manag. Inf. Syst. (2017)
Keyphrases
  • search engine
  • sponsored search
  • information retrieval
  • search advertising
  • high quality
  • neural network
  • keywords
  • web search
  • user queries
  • multiagent systems
  • query logs
  • link analysis