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Are Sponsored Links Effective? Investigating the Impact of Trust in Search Engine Advertising.
Yan Lu
Michael Chau
Patrick Y. K. Chau
Published in:
ACM Trans. Manag. Inf. Syst. (2017)
Keyphrases
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search engine
sponsored search
information retrieval
search advertising
high quality
neural network
keywords
web search
user queries
multiagent systems
query logs
link analysis