Understanding the substitution effect between online and traditional channels: evidence from product attributes perspective.
Quansheng WangPeijian SongXue YangPublished in: Electron. Mark. (2013)
Keyphrases
- online consumer reviews
- multiple perspectives
- online reviews
- online learning
- product reviews
- high level knowledge
- product design
- small and medium sized
- empirical evidence
- viewpoint
- product development
- theoretical and practical implications
- online communities
- multi channel
- sentiment classification
- real time
- deeper understanding
- sentiment analysis
- product quality
- online services
- information technology
- information systems
- data mining
- data sets