Social influence in first-time and upgrade adoption.

Dianwen Wang Zuo Li Bangming Xiao

Published in: Electron. Commer. Res. Appl. (2019)

Keyphrases

social influence
technology adoption
technology acceptance
social interaction
social networks
social psychology
online communities
social relationships
network structure
user preferences
online social
influence propagation
power law distribution
social relations
e government
viral marketing
social media