Trust in C2C Electronic Commerce: Ten Years Later.
Lori N. K. LeonardKiku JonesPublished in: J. Comput. Inf. Syst. (2021)
Keyphrases
- electronic commerce
- electronic transactions
- online banking
- electronic marketplaces
- brokerage services
- business models
- trust model
- small and medium sized enterprises
- reputation mechanisms
- agent mediated
- mobile commerce
- tourism industry
- website
- electronic business
- business transactions
- transaction cost economics
- trust relationships
- automated negotiation
- social capital
- agent technology
- multi agent