New Digital Media Marketing and Micro Business: A UK Perspective.
Cindy MillmanHatem El-GoharyPublished in: Int. J. Online Mark. (2011)
Keyphrases
- digital media
- telecommunications industry
- data mining
- multimedia
- decision making
- customer relationship management
- consumer behavior
- direct marketing
- cross selling
- customer support
- success stories
- internet marketing
- return on investment
- financial services
- digital content
- online marketing
- marketing campaigns
- business models
- business intelligence
- website
- information systems
- small and medium sized
- customer behavior
- electronic commerce
- digital data
- high tech
- business process
- tourism industry
- marketing strategies
- data mining technology
- digital technologies
- business managers
- hong kong
- internet advertising
- knowledge practices
- business decisions
- international business
- social responsibility