Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance.
Stephen J. AndersonRajesh ChandyBilal ZiaPublished in: Manag. Sci. (2018)
Keyphrases
- information technology
- technical skills
- business activities
- financial services
- information systems
- business managers
- customer relationship management
- data mining
- decision making
- telecommunications industry
- direct marketing
- cross selling
- consumer behavior
- online marketing
- internet marketing
- business process
- internet technology
- website
- return on investment
- data mining technology
- customer behavior
- customer retention
- marketing strategies
- business intelligence
- marketing campaigns
- competitive advantage
- electronic commerce
- entry level
- customer base
- computational intelligence
- social media
- tourism industry
- international business
- search engine