Using company web sites to e-recruit qualified applicants: A job marketing based review of theory-based research.
Steven D. MaurerDavid P. CookPublished in: Comput. Hum. Behav. (2011)
Keyphrases
- website
- data mining
- decision making
- web pages
- theoretical framework
- information systems
- logistic regression
- potential customers
- customer service
- web content
- financial services
- customer relationship management
- data mining applications
- online marketing
- internet search engines
- high tech
- web usage mining
- web browser
- social media
- search engine