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How to Improve Customer Engagement: A Comparison of Playing Games on Personal Computers and on Mobile Phones.
Kai Kang
Jinxuan Lu
Lingyun Guo
Jing Zhao
Published in:
J. Theor. Appl. Electron. Commer. Res. (2020)
Keyphrases
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mobile phone
personal computer
mobile devices
smart phones
mobile users
mobile learning
electronic commerce
mobile phone users
case study
mobile applications
mobile technologies
information systems
m learning
game design