Customer Value Creation in CRM Initiatives: The Impacts of Organizational Learning and IT Capabilities.
Koratagere R. VishwanathBalaji SankaranarayananPublished in: AMCIS (2017)
Keyphrases
- organizational learning
- customer relationship management
- competitive advantage
- knowledge management
- private sector
- absorptive capacity
- knowledge sharing
- case study
- e government
- marketing strategies
- implicit knowledge
- health care
- intellectual capital
- machine learning
- data mining applications
- subject matter
- organizational structure
- organizational commitment
- data mining
- software engineering
- query language
- organizational culture