Personalized Delivery of On-Line Search Advertisement Based on User Interests.
Guangyi XiaoZhiguo GongPublished in: APWeb/WAIM (2009)
Keyphrases
- user interests
- personalized search
- user profiles
- web personalization
- personalized recommendation
- user model
- user modeling
- search algorithm
- user profiling
- user behavior
- personalized web search
- search space
- user generated
- user preferences
- user intent
- keyword search
- search behavior
- relevance feedback
- individual user
- recommender systems