Studies of the characteristics of brand names used in the marketing of information products and services. II: Internet related services.
Emma AngusCharles OppenheimPublished in: Aslib Proc. (2004)
Keyphrases
- information services
- information sources
- information delivery
- web technologies
- constantly evolving
- value added services
- information resources
- web services
- communication technologies
- service oriented
- end users
- broadband network
- ubiquitous computing
- information overload
- service providers
- tourism industry
- information providers
- online marketing
- context aware
- communication medium
- network services
- information sharing
- potential customers
- marketing campaigns
- location information
- electronic commerce
- keywords
- financial services
- product recommendation
- business opportunities
- internet usage
- social networks
- internet users
- service quality
- service composition