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The bright and dark of consumers' online brand defending behaviors: exploring their enablers, realization, and impacts.
Cheuk Hang Au
Kevin K. W. Ho
Kris M. Y. Law
Published in:
J. Organ. Comput. Electron. Commer. (2021)
Keyphrases
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online learning
shopping behavior
real time
decision making
group buying
online markets
online advertising
grocery shopping
database
social networks
user behavior
online reviews
behavior recognition
comparison shopping