Exploring the marketing strategy for the promotion of a new mobile game: love and producer on sina weibo.
Xin WangGuang YuYong-tian YuPublished in: Soc. Netw. Anal. Min. (2021)
Keyphrases
- marketing strategies
- mobile games
- direct marketing
- sina weibo
- mobile devices
- customer relationship management
- mobile phone
- social networks
- support systems
- learning games
- mobile learning
- handheld devices
- customer satisfaction
- computer games
- life cycle
- micro blogging
- data mining applications
- online social networks
- educational games
- behavior analysis
- key factors
- social networking
- data collection
- intelligent systems
- information technology
- website