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Enhancing Marketing Activity Prediction: A Framework for Early and Continuous Insights.
Rui Zhang
Zhenyu Li
Shutian Zhou
Haiyang Yu
Feng Hong
Published in:
iThings/GreenCom/CPSCom/SmartData/Cybermatics (2023)
Keyphrases
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main contribution
prediction accuracy
data mining
artificial intelligence
learning algorithm
probabilistic model
prediction model
real time
knowledge management
prediction error