Using boosted trees for click-through rate prediction for sponsored search.

Ilya Trofimov Anna Kornetova Valery A. Topinskiy

Published in: AdKDD@KDD (2012)

Keyphrases

sponsored search
click through rate
user behavior
click prediction
search engine
online advertising
search advertising
click models
keywords
contextual advertising
search behavior
web search
click logs
user experience
information retrieval
image retrieval
direct marketing
display advertising
website