Quantitative analysis of the development of digital marketing field: Bibliometric analysis and network mapping.
Tahereh SahebBahareh AminiFatemeh Kiaei AlamdariPublished in: Int. J. Inf. Manag. Data Insights (2021)
Keyphrases
- quantitative analysis
- bibliometric analysis
- qualitative analysis
- social sciences
- qualitative and quantitative analysis
- qualitative evaluation
- search based software engineering
- decision making
- national institute
- data mining
- information processing
- case study
- website
- complex networks
- design process
- optimization problems
- software engineering