The Social Influence Enhanced by the Mass Media Broadcasting in Innovation Diffusion.

Fang Yang Qiping Zhou Junmin Hu Lifeng Wu

Published in: WHICEB (2019)

Keyphrases

social influence
social interaction
social networks
innovation diffusion
social psychology
digital video

social relationships
multimedia
online communities
network structure
digital audio

social relations
digital television
artificial intelligence
power law distribution
databases

viral marketing
online social
online social networks
technology acceptance
user preferences