The Social Influence Enhanced by the Mass Media Broadcasting in Innovation Diffusion.
Fang YangQiping ZhouJunmin HuLifeng WuPublished in: WHICEB (2019)
Keyphrases
- social influence
- social interaction
- social networks
- innovation diffusion
- social psychology
- digital video
- social relationships
- multimedia
- online communities
- network structure
- digital audio
- social relations
- digital television
- artificial intelligence
- power law distribution
- databases
- viral marketing
- online social
- online social networks
- technology acceptance
- user preferences