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The Social Influence Enhanced by the Mass Media Broadcasting in Innovation Diffusion.
Fang Yang
Qiping Zhou
Junmin Hu
Lifeng Wu
Published in:
WHICEB (2019)
Keyphrases
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social influence
social interaction
social networks
innovation diffusion
social psychology
digital video
social relationships
multimedia
online communities
network structure
digital audio
social relations
digital television
artificial intelligence
power law distribution
databases
viral marketing
online social
online social networks
technology acceptance
user preferences