Moderating role of gender in the relationships between perceived benefits and satisfaction in social virtual world continuance.
Zhongyun ZhouXiaoling JinYulin FangPublished in: Decis. Support Syst. (2014)
Keyphrases
- virtual world
- continuance intention
- social context
- perceived usefulness
- online gaming
- user satisfaction
- virtual communities
- virtual environment
- learning experience
- virtual reality
- behavioral intention
- social relationships
- physical world
- multi user
- virtual learning environments
- social interaction
- online game
- social roles
- technology acceptance
- factors affecting
- face to face interactions
- social networks
- computer self efficacy
- attitudes toward
- social groups
- mixed reality
- virtual objects
- information systems
- virtual space
- factors that affect
- social media
- structural equation modeling
- gender differences
- contextual factors
- individual differences
- social presence
- online shopping
- customer satisfaction
- virtual humans
- independent variables
- human behavior
- online communities