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Moderating role of gender in the relationships between perceived benefits and satisfaction in social virtual world continuance.
Zhongyun Zhou
Xiaoling Jin
Yulin Fang
Published in:
Decis. Support Syst. (2014)
Keyphrases
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virtual world
continuance intention
social context
perceived usefulness
online gaming
user satisfaction
virtual communities
virtual environment
learning experience
virtual reality
behavioral intention
social relationships
physical world
multi user
virtual learning environments
social interaction
online game
social roles
technology acceptance
factors affecting
face to face interactions
social networks
computer self efficacy
attitudes toward
social groups
mixed reality
virtual objects
information systems
virtual space
factors that affect
social media
structural equation modeling
gender differences
contextual factors
individual differences
social presence
online shopping
customer satisfaction
virtual humans
independent variables
human behavior
online communities