Trust, Reputation and the Small Firm: Building Online Brand Reputation for SMEs.
Barbara GligorijevicBenjamin LeongPublished in: ICWSM (2011)
Keyphrases
- reputation management
- trust evaluation
- trust model
- reputation models
- reputation mechanisms
- trust and reputation models
- reputation systems
- brand image
- social media
- trust management
- trust relationships
- usage control
- peer to peer
- virtual communities
- management system
- electronic marketplaces
- online learning
- small number
- information technology
- website
- reputation information
- multi party
- access control