The Fuzzy Evaluation of E-Commerce Customer Satisfaction Utilizing Fuzzy TOPSIS.
Mehdi FasanghariNavid GholamySeyed Kamal ChaharsooghiShohre QadamiMohammad Soltani DelgoshaPublished in: ISECS (2008)
Keyphrases
- fuzzy topsis
- customer satisfaction
- multi criteria decision making
- group decision making
- multiple criteria
- multi criteria
- service quality
- internet banking
- analytic hierarchy process
- electronic commerce
- core competence
- online shopping
- fuzzy multi criteria decision making
- fuzzy numbers
- user satisfaction
- decision makers
- fuzzy sets
- fuzzy set theory
- multi attribute
- fuzzy rules
- interval valued
- decision making
- evaluation method
- membership functions
- aggregation operators
- customer retention
- real time
- neural network
- customer loyalty
- objective function
- ideal solution
- response time
- marketing strategies
- decision analysis
- belief functions