The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic.
Arka MukherjeeSatyaveer Singh ChauhanPublished in: Eur. J. Oper. Res. (2021)
Keyphrases
- profit maximizing
- decision making
- pricing strategies
- competitive environment
- expected profit
- consumer behavior
- decision makers
- nash equilibrium
- information technology
- dynamic programming
- network effects
- social welfare
- marketing strategies
- profit maximization
- optimal capacity
- customer base
- investment decisions
- online advertising
- high precision
- website
- market share
- electricity markets
- bounded rationality
- risk assessment
- information gain
- life cycle
- decision support system
- optimal pricing
- internet enabled