Are customers' reviews creating value in the hospitality industry? Exploring the moderating effects of market positioning.
Paolo NeirottiElisabetta RaguseoEmilio PaolucciPublished in: Int. J. Inf. Manag. (2016)
Keyphrases
- business opportunities
- market share
- software vendors
- market segments
- business models
- mobile services
- service providers
- competitive market
- point of sale
- small businesses
- financial services
- customer retention
- online banking
- optimal pricing
- customer base
- customer demand
- business environment
- marketing strategies
- customer behavior
- online reviews
- pricing strategies
- network effects
- software industry
- electronic markets
- customer service
- product reviews
- competitive advantage
- sentiment analysis
- information technology
- case study