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Advertiser and Publisher-centric Privacy Aware Online Behavioral Advertising.
Jingyu Hua
An Tang
Sheng Zhong
Published in:
ICDCS (2015)
Keyphrases
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privacy aware
online advertising
display advertising
advertising campaigns
personal information
user behavior
photo sharing
contextual advertising
privacy preservation
user experience
sponsored search
search advertising
website
role based access control